I’ve always been driven by the urge to recreate the things I love, the things that inspire me, or simply the things I couldn’t access. As a kid, I learned to draw early and was hooked by the excitement people showed when they saw what I created. I filled page after page with cartoons, especially Looney Tunes and Dragon Ball characters. At some point in the 2000s, I picked up my first X-Men comic book, copied the cover, and that small step pulled me deeper into the world of pop culture. Soon I had a folder full of drawings, both fan art and original characters, and I realized I was teaching myself through passion.
Alongside that, I was fascinated by the changing visuals of brands and TV channel graphics. I didn’t yet understand the technology behind them, but I could sense their evolution every year and wanted to be part of that world.
When it came time to choose a degree in 2004, I discovered Advertising and Graphic Design. It felt like the perfect way to channel my passion for visual art. During my four years studying Advertising and Marketing at Uniron, I started getting design opportunities from colleagues who believed in my talent, which helped me grow and gain confidence as a designer.
After graduating, I moved to São Paulo to specialize further. From 2009 to 2011, I studied Graphic Design at the Panamericana School of Art and Design, where I built strong fundamentals in creativity, illustration, print, packaging, and digital design.
Wanting to combine creativity with a solid understanding of people and business, I later completed an MBA in Marketing. That experience taught me how to shape communication with strategy, how to understand audiences, and how to design content that connects with real needs while still carrying strong creative and visual impact.
Today, that journey continues. My work is fueled by curiosity, constant learning, and the drive to explore all areas of design and marketing, from print to digital, social media, code, and even video editing. At the core, I remain that same kid who loved drawing characters for hours, still excited by the power of visuals to inspire and connect people.